I think it is. This all started last year when Endless and Piperlime launched if you ask me.

Zappos had enjoyed a phenominal run at the top of the online footwear space with the likes of onlineshoes.com and shoes.com and they’re still at the top but Endless and Piperlime have to be eating into their market share in addition to Zappos’ profitability by offering aggressive 2 way free shipping programs and innovative offers such as paying the customer to choose overnight shipping.  Let’s face it, shipping is a cost center and companies can’t give away overnight shipping unless they’ve got very aggressive plans to eat someone’s market share big time.

Last week, Zappos took a step to protect their turf with the aquisition of 6PM.com which is another top footwear web site. I wonder if this aquisition is going to be the start of a race to see which online footwear retailer is going to take 1, 2 and 3.

The next 8-12 Months is going to be an interesting ride.

Wow, this is certainly one to write about. I know we have been on hiatus this month but when I saw this I just had to spread the news!

Free Overnight Shipping at Zappos.com! What will they do next?

Where else can you shop where they have free shipping both ways, yes even returns are free. 

A return policy of 365 days! Have you ever heard of such a thing?

And a 110% Price Protection. What does that mean? It means if you find an item for a lower price on another web site or in a retail store, they will refund you 110% of the difference between the lower price and our price.

On Zappos site, there is a banner, Why shop at Zappos? Do they really need to explain that to you?